NANO
11-02-2009, 02:59 PM
REPORT: Nissan working on Tata Nano-like cheap car strategyhttp://www.blogcdn.com/www.autoblog.com/media/2009/11/nissan-badge.jpg
India's Tata Nano has seemingly shown the world's remaining automakers that it's possible to build a small, inexpensive car for emerging markets that's still profitable. You can reportedly count Nissan among the companies paying close attention and the Japanese automaker reportedly has plans to launch a new small car platform in Thailand, India and China starting in March of 2010.
The new vehicle architecture is called V (as in Versatile), and it's been in development since 2005. According to drive.com.au, the car will sport 18-percent fewer parts than current Nissan compacts and as many components as possible will be sourced from local areas.
Crucial to the success of the program is a massive number of sales – a whopping one million vehicles per year by 2013, which would represent nearly a third of all Nissan's sold in the last three months. To make that goal a reality, sales in Europe and the United States are also planned, possibly as early as 2011.
Autoblog
India's Tata Nano has seemingly shown the world's remaining automakers that it's possible to build a small, inexpensive car for emerging markets that's still profitable. You can reportedly count Nissan among the companies paying close attention and the Japanese automaker reportedly has plans to launch a new small car platform in Thailand, India and China starting in March of 2010.
The new vehicle architecture is called V (as in Versatile), and it's been in development since 2005. According to drive.com.au, the car will sport 18-percent fewer parts than current Nissan compacts and as many components as possible will be sourced from local areas.
Crucial to the success of the program is a massive number of sales – a whopping one million vehicles per year by 2013, which would represent nearly a third of all Nissan's sold in the last three months. To make that goal a reality, sales in Europe and the United States are also planned, possibly as early as 2011.
Autoblog